Guides
What merchants should know about Shopify.
No agency jargon. Experience from 300+ stores.
Aus dem ganzen Ratgeber
B2BB2B registration should vet trade customers, not just collect email addresses
2 min →
B2BPickup price, delivery price, minimum order: why wholesale prices need context
2 min →
B2BA B2B store isn’t a consumer store with hidden prices
2 min →
Aus der WerkstattWhy we don’t build dropshipping brands from scratch
2 min →
Aus der WerkstattWhen a homepage has to explain four business models
2 min →
Aus der WerkstattThe theme isn't the design
2 min →
B2BInventory across multiple warehouses isn't a switch
2 min →
Aus der WerkstattA store locator is more than a contact page
2 min →
B2BNot all carrier credentials are created equal
2 min →
Aus der WerkstattReturns for a new brand: why the sister company's portal didn't fit
2 min →
Aus der WerkstattCustom code after the project is a separate job
2 min →
Aus der WerkstattApp license isn't agency work: why we keep the costs separate
2 min →
Aus der Werkstatt30 Tage Support nach dem Launch sind keine Wartung
2 min →
Aus der WerkstattWhy we don't train new staff for six hours straight
2 min →
Aus der WerkstattA subscription needs its own page, not just a checkbox
2 min →
Aus der WerkstattThe welcome flow starts with the pop-up, not the inbox
2 min →
Aus der WerkstattTelling your origin story without greenwashing
2 min →
SEO & AI Search“Optimize two products for Google”: why that’s sometimes the wrong brief
2 min →
SEO & AI SearchA travel guide sells more than another About us page
2 min →
SEO & AI SearchGoogle Shopping only works when store and feed speak the same language
2 min →
SEO & AI SearchA guides section instead of an overloaded product page
2 min →
Aus der WerkstattOne-of-a-kind pieces need their own template, not a second store
2 min →
Aus der WerkstattSpecs don't sell. Missing ones stop the sale.
2 min →
Aus der WerkstattPersonalized products and pickup: when the standard theme isn't enough
2 min →
SEO & AI SearchLarge catalogs have a navigation problem first
2 min →
SEO & AI SearchBesucher von TikTok brauchen einen anderen Shop als Besucher von Google
2 min →
Aus der WerkstattProducts that need explaining need an explainer layer before the cart
2 min →
Aus der WerkstattRebuild right away or audit first? Two paths, honestly priced
2 min →
MigrationWhy we don't rebuild a Wix store 1:1 on Shopify
2 min →
MigrationMigrating tens of thousands of products isn't a CSV upload
2 min →
Rather talk than read?
20 minutes, honest and no strings attached. Afterwards you know what your store needs.