In short
People who come from Google are looking for something and have patience. People who come from TikTok or Instagram just saw something and want it now. They land in the middle of the store, on their phone, thumb mid-scroll. For a fashion brand whose visitors arrive almost entirely this way, we built the store specifically for that moment.
The case
The brand grows through social media. Most visitors arrive on mobile, land directly on a collection or product and never see the homepage. A classic store with a big menu, banners and long pages doesn't fit this behavior.
What we built differently
- Mobile first, all the way. Every page was designed for the small screen first, desktop came after.
- App-style navigation. Instead of a big menu, a horizontal, visual navigation with images, the kind people know from thumb-scrolling on social media.
- Filters that work on mobile. Size, color and fit, quick to reach and without covering the screen. In fashion, those are the three questions that need answering first.
- The important stuff at the top. On product pages, image, price, size and buy come first. Details below, collapsible.
- Social proof in the right place. Reviews and images from social media, embedded without overloading the page.
- Email for the second visit. Whoever is just browsing today should come back tomorrow. Automations run in the background for that.
Want to get found?
Google and AI search, with a monthly report.
Your takeaways
- Look at where your visitors come from. Shopify's reports show you. If social media leads, your store should follow.
- The homepage is irrelevant for many visitors. Collections and product pages are their real homepages.
- Test your store the way your customers experience it. On a phone, via a link from Instagram, with one hand.
- Little patience means less, not more. Every element between the visitor and the buy button has to earn its place.
Does most of your traffic come from social media? We build your store for exactly these visitors.