Guides

What merchants should know about Shopify.

No agency speak. Just lessons from 300+ stores.

B2BB2B first, B2C later: when packaging decides the new channel 2 min → Aus der WerkstattCheck first, then build: how we handle custom requests 2 min → Aus der WerkstattSelling art prints: product model first, then the production integration 2 min → Aus der WerkstattTracking first, audiences second: why campaigns start with clean signals 2 min → MigrationWebsite and store on one domain: architecture first, then the migration 2 min → Aus der WerkstattStaff access instead of passwords: how we request Shopify access 2 min → Aus der WerkstattApp integration doesn't mean we run the vendor's software 2 min → Aus der WerkstattProject duration isn't working time 2 min → Aus der WerkstattMore orders, same cart: when better metrics deceive 2 min → SEO & AI SearchAverage position tells you little: where SEO success really shows 2 min → MigrationMigrating contacts isn't the same as migrating email flows 2 min → Aus der WerkstattMandatory texts and product info: what we need from you for a relaunch 2 min → B2BTwo connectors, same data: why duplicate integrations are more dangerous than missing ones 2 min → B2B“We use the ERP from …” isn't enough: why the exact version decides the integration 2 min → Aus der WerkstattWhen your email tool costs more than it delivers 2 min → MigrationWhen Shopify Payments isn't available: payments belong in the plan, not at the end 2 min → MigrationMeta titles missing after migration: not every SEO gap is a migration error 2 min → Aus der WerkstattWhen a font becomes a technical problem 2 min → MigrationReported “done”, but products are missing: what really completes a migration 2 min → Aus der WerkstattNot a bug, but a theme limit: the mobile menu 2 min → Aus der WerkstattWhy the final check of a relaunch can only happen at go-live 2 min → Aus der WerkstattWhy a color swatch can fail over a single word 2 min → Aus der WerkstattBought a premium theme, still having problems: when switching beats the next fix 2 min → SEO & AI SearchNot indexed, or just not visible yet? 2 min → Aus der WerkstattIncluded or optional? How to keep extras attractive and still crystal clear 2 min → Aus der WerkstattWhen the booking shows the wrong amount: why booking systems need end-to-end testing 2 min → B2BNo ready-made integration? Then the project starts with data flows, not code 2 min → Aus der WerkstattBook now instead of “Send inquiry”: when an experience becomes the product 2 min → B2BSo who actually builds the integration? 2 min → B2BParcel shipping isn’t pallet freight 2 min →

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20 minutes, honest and no strings attached. After that, you'll know what your store needs.

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