Guides

What merchants should know about Shopify.

No agency speak. Just lessons from 300+ stores.

Aus der WerkstattTracking first, audiences second: why campaigns start with clean signals 2 min → Aus der WerkstattMore orders, same cart: when better metrics deceive 2 min → Aus der WerkstattWhen your email tool costs more than it delivers 2 min → Aus der WerkstattIncluded or optional? How to keep extras attractive and still crystal clear 2 min → Aus der WerkstattBook now instead of “Send inquiry”: when an experience becomes the product 2 min → Aus der WerkstattA subscription needs its own page, not just a checkbox 2 min → Aus der WerkstattThe welcome flow starts with the pop-up, not the inbox 2 min → Aus der WerkstattSpecs don't sell. Missing ones stop the sale. 2 min → Aus der WerkstattProducts that need explaining need an explainer layer before the cart 2 min → Aus der Werkstatt“Every month” isn’t a subscription strategy 3 min → Aus der WerkstattAbandoned cart isn’t abandoned checkout: why we build two flows 2 min → Fünf für mehr Umsatz5 things that slow down your Shopify store 3 min → Fünf für mehr Umsatz5 ways to turn first-time buyers into regulars 2 min → Fünf für mehr Umsatz5 rules for reviews that sell 2 min → Fünf für mehr Umsatz5 things that make a product page sell 2 min → Fünf für mehr Umsatz5 ways to increase average order value 2 min → Fünf für mehr Umsatz5 ways to win back cart abandoners 2 min → Fünf für mehr Umsatz5 conversion killers almost every Shopify store has 3 min → Fünf für mehr Umsatz5 apps that bring your Shopify store more revenue 3 min → Fünf für mehr Umsatz5 email flows every Shopify store needs 3 min → Umsatz & CROMore revenue from your Shopify store: ten levers that actually work 4 min →

Prefer talking to reading?

20 minutes, honest and no strings attached. After that, you'll know what your store needs.