Shopify B2B: OurRecommendation forWholesale Pricing inYour Own Store

In short

Shopify B2B is the foundation of every B2B project we build. With company accounts and catalogs, you decide which products wholesale customers can buy and at what price. Volume pricing and minimum quantities are built in. Since 2026 this is also available on Basic, Grow and Advanced, with up to three active catalogs. We only add apps for special tasks, for example hiding prices from visitors who haven't been approved.

Our verdict: Recommended

For a long time, wholesale in Shopify meant installing a wholesale app. We had bad experiences with one of them: buggy, constantly in touch with support, and its discounts didn't play well with Shopify's. The store depended on a complex app that caused more work than it delivered.

Shopify's catalogs now cover the core more cleanly. Our standard setup in B2B projects: Shopify B2B for companies, catalogs and prices, an app that hides prices from visitors who haven't been approved, and Momsify for showing prices with or without VAT.

What Shopify B2B does better

• Catalogs. For each group of wholesale customers, you decide which products are visible and purchasable and which prices apply.
• Quantity rules and volume pricing. Minimum quantities, pack sizes and quantity-based prices are built in, with no extra app.
• Company accounts with locations. A company with several branches, its own shipping addresses and payment terms is mapped cleanly.
• Part of Shopify. No monthly fee, no third-party logic in checkout. The buying process stays Shopify's own, and that's exactly the part we don't touch.

What to watch out for

• Three catalogs without Plus. Without Shopify Plus, you work with price tiers instead of individual prices per customer. What that means in practice is explained in Shopify B2B Without Plus.
• Plan for approval. Wholesale customers should be checked before they see prices. What a good registration looks like is covered in B2B Registration Should Vet Retailers.
• Hiding content. If whole collections or pages should only be visible to certain customer groups, you also need an access-control app.

When you don't need Shopify B2B

A store that only sells to consumers doesn't need B2B features. And if every retailer has their own negotiated price, three catalogs won't be enough. Then Shopify Plus is the clean solution, see Do I Need Shopify Plus?. How B2B and B2C fit together in one store is explained in B2B and B2C in One Store.

FAQ

Do I still need a wholesale app for B2B? Not for the core features. We only add apps for special tasks such as hidden prices or showing prices with or without VAT.

Can consumers see wholesale prices? No. Only customers logged in with a company account see wholesale prices.

Do I need Shopify Plus? Only if you need more than three price tiers or prices for individual customers.

Will you set up Shopify B2B for us? Yes, including company accounts, catalogs and the approval process. If you first want to know where your store stands, our Audit is the fastest route.