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Momsify: OurRecommendation for Netand Gross Prices inOne Store

Maria Ducos · aktualisiert October 2026

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Retailers see net, consumers see gross, without Shopify Plus. Our experience with Momsify in stores running B2B and B2C.

In short

Momsify is our recommendation when a Shopify store serves retailers and consumers at the same time. The app shows retailers net prices and consumers gross prices, without you needing two shops or Shopify Plus. Logged-in retailers automatically see net, consumers see the price including VAT as usual. In our projects that ran without problems, in the cart and in the checkout too.

Our verdict: Recommended

We use Momsify in stores with B2B and B2C. The problem: Shopify shows prices the same way for all visitors, either with or without VAT. But retailers think in net, consumers in gross. If you serve both in the same store, one of the two groups sees the wrong price.

Momsify separates that cleanly. In our case the app runs together with Shopify B2B and an app that hides prices from visitors who haven't been approved. No snags, not even on the way into the cart.

What Momsify does better

  • Net for retailers, automatically. Retailers see their prices net as soon as they're logged in. Nobody has to switch anything.
  • Design. The toggle and the price display adapt well to the shop's design. If you want, net and gross prices sit side by side.
  • Without Shopify Plus. The app works on every Shopify plan and without touching the theme.

What to watch out for

  • Pick the right plan. The free version offers a toggle for switching. Automatic detection of retailers is only in the paid plan.
  • Test the interplay. Momsify only changes the display. Which prices and catalogs retailers get is still set in Shopify B2B. Before launch, test one purchase as a retailer and one as a consumer.
  • Tax is still tax. The app displays prices differently, it doesn't replace a tax review. How invoices and tax rates for business customers have to look is something to clarify with your tax advisor.

When you don't need Momsify

A pure B2C store doesn't need the app, all customers see gross prices there anyway. A pure B2B store usually does without it too, because there you can show all prices net. Momsify pays off precisely when both groups shop in the same store. How that works overall is explained in B2B and B2C in One Store.

FAQ

Do I need Shopify Plus for Momsify? No. The app runs on every Shopify plan.

Do retailers see gross again in the checkout? Not in our projects. The display stayed consistent through to completion.

Does Momsify work with Shopify B2B? Yes, that's how we use it: Shopify B2B for catalogs and prices, Momsify for the net or gross display.

Will you set up Momsify for us? Yes, usually as part of a B2B project, together with retailer accounts and price lists. If you first want to know which apps your store really needs, our Audit is the fastest route.

Weiterlesen · App Stack

Maria Ducos
Maria DucosDesign & Marke
Pascal Hippmann
Pascal HippmannSales & Conversion

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Dann weißt du's.

Du erzählst, wo dein Store steht und wohin er soll. Wir sagen, ob wir passen, und was es kostet. Ehrlich und unverbindlich.

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