Case Study: Expanding Club Mate to USA
Club-Mate, the iconic German yerba mate drink, has a cult following worldwide. Expanding into the U.S. market came with unique challenges, from brand positioning to logistics. They wanted a very specific design inspired by Berlin’s underground scene—modern, edgy, and grunge. Our design fused the city’s rave culture with its underground spirit, evoking the rebellious energy of Berlin’s early '90s techno movement.
What we did
Theme Design
Custom Coding
Wholesale Page
Store Finder
Print on demand merch
Club-Mate, the iconic German yerba mate drink, has a cult following worldwide. Expanding into the U.S. market came with unique challenges, from brand positioning to logistics. They wanted a very specific design inspired by Berlin’s underground scene—modern, edgy, and grunge. Our design fused the city’s rave culture with its underground spirit, evoking the rebellious energy of Berlin’s early '90s techno movement.
What we did
Theme Design
Custom Coding
Wholesale Page
Store Finder
Print on demand merch
An underground berliner style
Custom for for wholesale applications
Locate a store in the USA
An underground berliner style
Custom for for wholesale applications
Locate a store in the USA