Translate & Adapt: OurRecommendation forStores With a FewLanguages

In short

Translate & Adapt is Shopify's own translation app and our default for stores with a few languages. It's free, runs right in the admin and translates automatically into up to two languages, or up to eight in some countries. Manual translations are unlimited. For many languages and content that changes constantly, we recommend T Lab.

Our verdict: Recommended

For a store that offers English or one more language alongside German, there's no better value. The app comes from Shopify, the translations live right in the store, and no other provider is added.

One thing you should know: new and changed content is only synced automatically in certain countries. If you regularly add new products or copy, you need to keep an eye on translations.

What Translate & Adapt does better

• Free. No monthly fee, including automatic translation in the free languages.
• Right in Shopify. Translations live in the store itself. There's no additional provider and no third-party script in the shop.
• Adaptation per market. You can adapt copy for individual markets, such as Swiss spelling or different terms for Austria.
• Clear editor. Original and translation sit side by side. Corrections are quick.

What to watch out for

• Check new content. Where automatic sync isn't available, you have to trigger translations for new and changed content yourself. Build that into your routine when you publish products or blog posts.
• Machine isn't brand. Automatic translations are a good start. Important pages such as the homepage, your bestsellers' product pages and legal texts should be reviewed by a person.
• Text from other apps. Not every app makes its text available for translation. Check before launch that widgets and pop-ups appear correctly in every language.

When you don't need Translate & Adapt

A store with only one language doesn't need the app. And with more than three languages and content that changes often, the automatic sync of T Lab pays off. Which other apps are worth it is covered in our App Diet.

FAQ

How many languages does the app translate for free? Automatically up to two, or up to eight in some countries. Manual translations are possible in as many languages as you like.

Are new products translated automatically? Only where Shopify offers automatic sync. Otherwise you trigger the translation yourself.

Can I translate legal texts with it? Technically yes. Whether the translation is legally sound is something to clarify with your legal advisor.

Will you set up translation for us? Yes, including languages, markets and a review of the most important pages. If you first want to know which apps your store really needs, our Audit is the fastest route.