Before hiring us, a merchant wanted to know as precisely as possible what was broken in his store and what the repair would cost. Understandable. But with technical and SEO problems, that diagnosis already is most of the work, and it can’t be done seriously from the outside. That’s why we only price repairs after an audit.
The case
The request sounded like a package: indexing problems, duplicate URLs, redirects, technical errors, a bilingual site and some UX. Plus a request for a fixed price for everything, and an upfront assessment of exactly what needs doing.
What you can’t see from the outside
From the outside, you see the store the way visitors see it. But the causes of technical problems lie elsewhere:
- In Search Console: which pages Google knows, which it ignores and why.
- In the theme code: how URLs, canonical tags and language versions are generated.
- In the admin: redirects, apps, markets, languages, settings.
Without these insights, any fixed price would be a guess. Too low, and the project escalates later. Too high, and you pay for problems that don’t exist.
How the audit works
- Access instead of remote diagnosis. We get staff access to the store and to Search Console.
- Three business days of review. Tech, SEO, speed, apps, conversion blockers.
- A prioritized list, not a generic report. What’s broken, what it’s costing you, what comes first.
- Then a fixed price for the implementation, modular, by priority.
The audit costs €490. If you then do the implementation with us, half of it is credited. By the way, for a clearly defined new build we don’t need an audit; the intro call is enough.
Your takeaways
- Be wary of fixed prices without insight. Anyone who quotes you an exact price for a repair without access is guessing, or planning add-ons.
- An audit protects both sides. You know what you’re paying for. The agency knows what it’s getting into.
- Look at the deliverable. A good audit is a prioritized to-do list, not a 40-page PDF full of boilerplate.
- An honest price beats a low one. A lowball starting price that escalates later costs more money and more nerves.
You know something’s off, but not what? Our audit finds it in three business days.